Smart Beauty Purple Hair Dye with Plex Anti-Breakage Technology

Smart Beauty Hair Color is a boutique brand that aims to transform your hair and help you find and achieve your perfect hair color. Our bold fashion hair colors allow you to be uniquely you, whether you're looking for sapphire black, deep hues, or shades of blonde and silver to enhance your youthful glow. With years of experience in creating healthy, colorful hair, all of our products are vegan and cruelty-free.

Customers like Simone E., Mao H., and Sarah G. have had great experiences with our Smart Beauty permanent hair colors. Simone was surprised to see how much lighter her hair became, Mao was happy to finally get the beautiful purple hair she wanted, and Sarah described it as the best hair dye she has ever used.

Our permanent hair colors contain Smart Plex formula, which protects and strengthens the hair to prevent breakage. They are non-drip and easy to apply, providing even coverage and can be applied at home with our step-by-step guide.

We take responsibility for our impact on society and the planet and are proud to offer a 100% vegan, cruelty-free formulation that is perfect for achieving stunning rich purple hair color. The product is free from mineral oils, parabens, and PEG, and each kit comes with a tube of color cream, a bottle of developer cream, protective gloves, and an instruction leaflet.

To apply the hair dye, start with dry, unwashed hair and mix the color cream with the cream developer in the bottle. Apply the mixture at the roots and work through the hair section by section, leaving it to develop for a total of 30 minutes. Then rinse thoroughly with warm water, wash with color-safe shampoo, and towel dry.

Customers frequently ask about the longevity of our purple hair dye, hair type's impact on the dye's lifespan, potential damage to hair, and how to maintain the vibrancy of the color. We recommend using color-safe products and avoiding excessive heat styling to keep the purple hue looking vibrant for as long as possible.

At Smart Beauty, our mission is to make home hair coloring easy and safe. We develop the best formulations that are cruelty-free, vegan, and sourced locally. With over 15 years of experience, we take pride in doing business the right way and are dedicated to creating products that provide beautiful and fashionable hair color while nourishing and strengthening the hair.

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